|
The Seven Secrets of Highly Effective Web Sites, P.2
Secret # One – Engage Your Customer
- Create an interactive web site that will keep your visitors interested.
- Utilize regular polls to keep their interest and find out what they're thinking.
- Utilize all rollovers and flash applications appropriate for your market.
Secret # Two – Plan a Positive Web Site
- Create a Web Site Mission Statement
- Know what you want to accomplish before you start.
- Do not take shortcuts that will hurt your image.
Secret # Three – Personalize and Build Community
- Build relationships with your visitors.
- Capture visitors' names and other information for use in their return visits.
- Utilize FAQ (Frequently Asked Questions) sections, forums and email lists to keep customers better informed
Secret # Four – Reward Your Online Customers
- Give your web site visitors discounts and coupons not available to your other customers.
- Provide the convenience of real-time credit card processing for ordering.
- Provide the convenience of online customer account maintenance.
Secret # Five – Ask Your Customer
- Provide regular online (or email) customer surveys.
- Find out what your customers want concerning the web site and implement.
- Find out what your customers want concerning your business as a whole and implement.
Secret # Six – Market Across Channels
- Refer to your web site in ALL your print ads.
- Refer to your web site in ALL your radio and television ads.
- Refer to your web site in and on EVERY OTHER piece of material you use to promote or market your business.
Secret # Seven – Stay Up To Date
- Don't let your customers' computers be more up to date than your web site.
- Utilize the latest innovations in multimedia web site presentations that are appropriate for your market.
- Update your web site regularly with new and fresh information.
SUMMARY:
Building an effective web site can seem like a daunting task at
first…but - at one time - so was walking!
Take time to CRUISE the Internet to see what types of sites are out
there and what you like…
Then, match it up with your current company information and a company you trust.
Next Reference Page
|
